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In 1971, the Whiteley family became involved in the business initially through Mr Reginald K Whiteley. The Whiteley family then acquired the controlling interest in the company. The family ownership of the company had continued. Mr R K Whiteley continues to have an active and intimate involvement in the business, his son Greg is now the managing director. The tradition of the business endures and the directors and staff all work together to ensure the ongoing growth and profitability of the company through its innovation products and excellent customer service.